SEO Agency Swindon

Unlock your organic potential with SEO

As SEO specialists, Mule will help you to explore your opportunities for organic growth with Search Engine Optimisation. Working from the outskirts of Swindon, our team of passionate SEOs is ready to help you achieve your goals through bespoke SEO campaigns and strategies.

Book an SEO Consultation

Not sure whether you need a full site audit? We can carry out a Website Health Check. Think of it as a pre-MOT check of your website to find those quick wins – Bonus: IT’S FREE.

SEO services for all business types

Content SEO

Transform your online story with our content creation service. Create engaging, keyword-optimised content that deeply connects with your audience and elevates search engine rankings. Increase visibility, draw in organic traffic, and foster valuable engagement. Your content will reach its audience while we guarantee it’s seen by the ideal viewers.

e-Commerce SEO

Unlock your e-Commerce potential with our customised SEO strategies. Amplify product visibility and attract focused traffic to your online store. Elevate sales, engage customers, and bolster brand recognition. Stay at the forefront of the competitive market, leverage trends, and witness your e-Commerce business thrive with our expert SEO guidance.

International SEO

Broaden your global reach seamlessly with our International SEO service.  Amplify your brand visibility on a global scale, ensuring your business flourishes across borders. Unleash your potential for sustainable growth and heightened revenue through our precise International SEO solutions.

Local SEO

Dominate your local market with our Local SEO services. Elevate visibility within your community, attracting local customers. Improve foot traffic, increase online and offline sales. Be the go-to choice for your neighbourhood, connecting with nearby customers searching for your services. Let us put you on the local map for lasting success.

Mobile SEO

Optimise your site for seamless mobile experiences, increasing user engagement. Enhance mobile rankings, attracting on-the-go customers to your business. Speed, functionality, and responsiveness – we’ll ensure your website excels on every handheld device, giving your brand the mobile edge.

Technical SEO

We will always make sure that the technical fundamentals of your website are prioritised. We refine your website structure, rectify errors, and ensure flawless functionality before we begin your growth journey.

SEO Audits

Uncover your website’s potential with our comprehensive SEO audits. Pinpoint strengths and weaknesses in your online strategy. Our audit equips you with a roadmap to elevate your digital presence, ensuring every aspect aligns with your goals for success.

Site Migrations

Move your website with our skilled site migration service. Safeguard your organic search rankings, user experience, and data integrity. Encounter a seamless migration process, averting any interruptions. Our careful planning and execution ensure a flawless move, enabling you to concentrate on expanding your business in the evolving digital terrain.

5 resons to invest in SEO

1️⃣ Increased Visibility: SEO ensures your website appears at the top of search results, making it more likely for people to find and click on your site.

2️⃣ Targeted Traffic: Say goodbye to irrelevant visitors. SEO helps you attract the right audience who are genuinely interested in your products or services.

3️⃣ Credibility & Trust: High search engine rankings instill trust in your brand. People tend to trust the top results, so ranking well can boost your credibility.

4️⃣ Cost-Effective Marketing: Compared to traditional advertising, SEO is a cost-effective way to drive organic traffic to your site.

5️⃣ Long-term Results: Once you’ve optimised your website, the benefits can last for months or even years, providing a steady stream of organic traffic.

Our SEO Process


The first step is to run a series of website reviews and analysis how well your site can be indexed and elements such as keywords and key phrases, website performance and competitor rankings. From this, we can start developing a solid strategy.


Taking what we discovered during the review stage, we will work with you to identify the areas of importance to you and your target audience – allowing us to focus on those key areas first. Each month we will generate content that is keyword rich and relevant.


Alongside developing great content we will also improve the performance of your website. Sometime this stage of our process may be required before the strategy stage if the foundations of your site are in urgent need of attention.


Each month, once the content has been approved we will implement making sure all on-page SEO best practices are followed. Over time you may choose to do this internally after some basic training.

SEO optimisation is not a quick win; small businesses can usually see improvements in up to 6 months, so it is essential never to give up. Our SEO contracts have a minimum term of 9 months*.

SEO is a relationship, not a friendship.

* we also carry out one-off SEO projects and audits

From Strangers to Customers - Converting Hits to Leads

Once you have users visiting your website how do you convert them into customers? Does your content make them want to contact or make a purchase?

We turn strangers in customer then into brand ambassadors in four simple steps. Want to know how?

Simple. Get in touch now!

Lead Generation

Frequently Asked SEO Questions

SEO, or Search Engine Optimisation, is the practice of improving your website so it ranks higher on search engines like Google. Think of it as making your site more attractive and understandable to these search engines, which in turn helps more potential customers find you when they search for related terms online. 

When someone searches for something related to your business, like “handmade jewelry” or “plumbing services,” you want your website to appear as close to the top of the search results as possible. This is important because most people tend to click on the first few results they see. SEO involves a variety of strategies to achieve this, such as:

  1. Keyword Research: Finding the right words and phrases that potential customers are using to search for products or services like yours.
  2. On-Page SEO: Optimizing your website’s content and structure, including using keywords effectively, ensuring fast load times, and making sure your site is mobile-friendly.
  3. Off-Page SEO: Building your website’s credibility through backlinks, which are links from other reputable websites to yours. This shows search engines that your site is trustworthy and authoritative.
  4. Technical SEO: Ensuring that search engines can easily crawl and index your site, which involves things like fixing broken links, improving site speed, and using proper sitemaps.

By improving these aspects, your website becomes more visible to people who are already looking for what you offer, driving more organic traffic and ultimately increasing your sales and customer base.

No. We do offer website health check which will help to gauge if a full SEO audit is required and highlights any quick wins that might need to be addressed. 

Instantly. Well we are sure thats what you want to hear. However, there are a lot of factors to consider. We have seen some clients see results in 2 weeks others 4 months. If you are undertaking UX and CRO improvements you will/should see results quicker than if you are generating new content.

  1. Organic Traffic.
  2. Keyword Ranking.
  3. SERP Visibility.
  4. Click-Through Rate.
  5. Bounce Rate.
  6. Website Authority Over Time.
  7. Backlinks.
  8. Page Speed.
  9. Channel Goals – eCommerce and Lead Generation
  10. Improved site engagement


SEO isn’t a one-channel fixer. Addressing SEO will also improve the performance of PPC activities and the overall website.

SEO Resources

Start your SEO journey